2014 iF online exhibition

Window to the East
Photography expedition

Recognized with the iF communication design award 2014

Window to the East. John Thomson’s journeys to Formosa, China and Southeast Asia from 1865 to 1871. Thomson’s photographic works opened a window into the Oriental world for Westerners back then. In our design, there is also a window in the cover page of each chapter showing readers the beauty of the East captured via Thomson’s camera. The cover of the catalog is decorated with a white ribbon as if the catalog itself was a gift. The design is to reveal the look of old style journal of travelers from old times. This design also symbolizes that John Thomson’s work is a valuable gift of human histories and memories for future generations.